79% of B2B marketers believe that social media is an effective marketing channel. But while people spend time on other social channels, they’re investing time on the most powerful platform for B2B and high consideration B2C marketers: LinkedIn. Furthermore, 80% of B2B leads come from LinkedIn. To ensure you don’t miss out on the opportunity to get your brand in front of the 380+ million professionals waiting to consume your content, you need a plan: The LinkedIn Content Marketing..
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