Top 3 Takeaways from LinkedIn’s Presentation at the AMA Higher Ed Symposium in Chicago

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Higher education today needs content marketing. Competition among universities has never been greater, and questions about the ROI from an advanced degree are pushing prospects to research and scrutinize the decision even more. As a result, many higher ed marketers are turning to content marketing to tell the story about what sets their school apart and build trust with prospective students. This week in Chicago, leaders from LinkedIn Marketing Solutions’ Education Vertical were…

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