How a LinkedIn API Solution is Helping Skyrocket Dreamforce 2013 Free Registrations

November 18, 2013

Last spring, right after joining the Marketing Solutions team at LinkedIn, I partnered with Keara Cho, online marketing manager at, to meet an incredible challenge: Boost free registrations to Dreamforce 2013,’s annual — and extremely popular — conference. This year, the event will take place in San Francisco the week of November 18. Our goal was immense: Exceed last year’s record-breaking 90,000 registrations, and support a knockout event headlined..


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