Marketo: Evolution of a Full Funnel Marketer, Part 2

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Editor’s Note: In addition to being a leading provider of marketing software with more than 4,100 customers in more than 40 countries, Marketo is widely recognized as a sophisticated full funnel marketing organization in its own right. While Marketo, of course, relies heavily on its own marketing automation software, the company has also built a robust marketing technology stack that includes LinkedIn products such as Sponsored Updates and Lead Accelerator (which is…

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