It’s no secret that the buyer’s journey has changed and that these changes have transformed how B2B marketers must communicate with their prospects.
Source: It’s no secret that the buyer’s journey has changed and that these changes have transformed how B2B marketers must communicate with their prospects. B2B buyers are now self-educating online. They search the Internet for product information, they visit vendor websites, and they consult with their peers on social media. Forrester Research has estimated that 90 percent of the buyer’s journey is complete by the time a prospect reaches out to a salesperson. This change means that the marketing team must nurture prospects through the large majority of the buyer’s journey, and the most effective marketers are building always-on lead nurturing programs. This LinkedIn SlideShare, The 7 Building Blocks of a Successful Lead Nurturing Program, outlines seven steps for building lead nurturing programs that work. Here’s a brief look at the seven building blocks you can use to develop your own powerful lead nurturing effort
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