Why Now is the Time to Invest in Digital Experiences that Matter [Slideshare]

The challenge with content marketing? We don’t think about the human aspects of engagement. Humans are present — but not for long if we don’t grab them right away. Our attention spans are now only 8 seconds long. A common misconception is that we assume that consumers are consumers. That they innately consume everything that’s in front of them. But as digital marketing pioneer Brian Solis asserts, attention is a gift. Content marketing is a tactic. To grab…New-Guy

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