Introducing the Sophisticated Marketer’s Crash Course in Metrics and Analytics

As marketing becomes increasingly data-driven, executives expect marketing departments to provide evidence that their efforts are getting results. At the same time, marketers are using a wider variety of tactics to reach empowered buyers throughout the funnel, which can make measuring the ROI of each tactic a challenge. With a solid understanding of metrics and analytics, marketers can justify existing spend and make rationalized requests for larger budgets. But many marketers still…ann-handley

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