What’s the Future of Creative? Three Words: Ads People Want

Editor’s Note: This post was submitted by Sam Karow, CEO, Adaptive Campaigns, a real-time creative platform enabling predictive display in programmatic media. What is the future of creative? The answer is three simple words: “Ads people want.” “Ads people want,” these are the words my nine-year-old son uses to describe the work I am doing with real-time creative. And “Ads People Want” is the headline on the cover of the current issue of Rubicon Project’s magazine

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