B2B Beat: 6 Tips for Diving into the Deep End of B2B eCommerce

When the B2B marketing sector talks about how the buyer’s journey has increasingly moved online, the assumption is that the purchase itself still takes place offline and requires the involvement of a salesperson. That, however, isn’t always the case. Many B2B companies, following the lead of Amazon and other consumer marketers, are embracing ecommerce. Forrester Research projects that B2B ecommerce will increase from $692 billion in 2014 to $1.1 trillion in 2020, aPlaceholder Image

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